Marketing education : current status and a view for the 1980's

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Bibliographic Information

Title
"Marketing education : current status and a view for the 1980's"
Statement of Responsibility
Patrick E. Murphy, Eugene R. Laczniak
Publisher
  • American Marketing Association
Publication Year
  • c1980
Book size
23 cm

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Notes

Bibliography: p. 69-70

"Abstracts of papers and articles on marketing education": p. 71-106

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