Market segmentation : conceptual and methodological foundations

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Bibliographic Information

Title
"Market segmentation : conceptual and methodological foundations"
Statement of Responsibility
Michel Wedel, Wagner A. Kamakura
Publisher
  • Kluwer Academic Publishers
  • 2nd ed
Publication Year
  • c2000
Book size
25 cm

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Notes

Includes bibliographical references (p. [345]-370) and index

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