Brand strength : building and testing models based on experiential information

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Bibliographic Information

Title
"Brand strength : building and testing models based on experiential information"
Statement of Responsibility
Martin G. Walser ; with a foreword by Hans Mühlbacher
Publisher
  • Deutscher Universitäts-Varlag
Publication Year
  • 2004
Book size
21 cm

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Notes

Originally presented as the author's thesis (doctoral)--Universität Innsbruck, 2000

Includes bibliographical references (p. 221-240)

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Details 詳細情報について

  • CRID
    1130282271043573248
  • NII Book ID
    BA68048454
  • ISBN
    3824479591
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Data Source
    • CiNii Books
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