L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion

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Bibliographic Information

Title
"L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion"
Statement of Responsibility
Jean-Michel Adam, Marc Bonhomme
Publisher
  • Nathan
Publication Year
  • c1997
Book size
21 cm

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Notes

Bibliography: p. [221]-225

Includes indexes

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Details 詳細情報について

  • CRID
    1130282271059844736
  • NII Book ID
    BA33422452
  • ISBN
    2091908398
  • Text Lang
    fr
  • Country Code
    fr
  • Title Language Code
    fr
  • Place of Publication
    • [Paris]
  • Data Source
    • CiNii Books
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