The creation of meaning in advertising : interaction of figurative advertising and individual differences in processing styles

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Bibliographic Information

Title
"The creation of meaning in advertising : interaction of figurative advertising and individual differences in processing styles"
Statement of Responsibility
Marian Dingena
Publisher
  • Thesis Publishers
Publication Year
  • 1994
Book size
23 cm

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Notes

Summary in Dutch

"Also publ. as thesis Rotterdam, 1994"--Verso t.p

Includes bibliographical references (p. [203]-216) and index

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