Tears, cheers, and fears : the role of emotions in advertising : conference summary

CiNii Available at 6 libraries

Bibliographic Information

Title
"Tears, cheers, and fears : the role of emotions in advertising : conference summary"
Statement of Responsibility
prepared by Carolyn Yoon
Publisher
  • Marketing Science Institute
Publication Year
  • c1991
Book size
28 cm

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Notes

"Marketing Science Institute conference, February 14-15, 1991, Duke University"

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Details 詳細情報について

  • CRID
    1130282271077111680
  • NII Book ID
    BA20451866
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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