The role of package color in consumer purchase consideration and choise

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Bibliographic Information

Title
"The role of package color in consumer purchase consideration and choise"
Statement of Responsibility
Lawrence L. Garber Jr., Raymond R. Burke, J. Morgan Jones
Publisher
  • Marketing Science Institute
Publication Year
  • 2000
Book size
28 cm

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Notes

Includes bibliography reference

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Details 詳細情報について

  • CRID
    1130282271094920064
  • NII Book ID
    BA50029267
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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