Measuring the "qualitative value" of medical journals as advertising vehicles
CiNii
Available at 3 libraries
Bibliographic Information
- Title
- "Measuring the "qualitative value" of medical journals as advertising vehicles"
- Statement of Responsibility
- by Alvin J. Silk and Michael L. Ray
- Publisher
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- Marketing Science Institute
- Publication Year
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- 1973
- Book size
- 28 cm
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Notes
"P-80"
Bibliography: p. 37-41
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Details 詳細情報について
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- CRID
- 1130282271113269120
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- NII Book ID
- BB00477911
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Classification
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- LCC: HF6121.M5
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- Subject
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- LCSH: Advertising -- Medicine
- LCSH: Advertising -- Drugs
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- Data Source
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- CiNii Books