International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets

Web Site CiNii 所蔵館 12館

書誌事項

タイトル: "International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets"

出版者

出版年月

Originally presented as the author's thesis (doctoral)--Universität Duisburg-Essen

Includes bibliographical references (p. [339]-369)