The Relationship of advertising expenditures to sales : an anthology of classic articles

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Bibliographic Information

Title
"The Relationship of advertising expenditures to sales : an anthology of classic articles"
Statement of Responsibility
edited by Avijit Ghosh, C. Samuel Craig
Publisher
  • Garland Pub.
Publication Year
  • 1986
Book size
24 cm

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Notes

Includes bibliographies

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