Dangers in using market-level data for determining promotion effects : working paper

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Bibliographic Information

Title
"Dangers in using market-level data for determining promotion effects : working paper"
Statement of Responsibility
Dick R. Wittink, John C. Porter, Sachin Gupta
Publisher
  • Marketing Science Institute
Publication Year
  • c1993
Book size
28 cm

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Notes

Includes bibliography

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Details 詳細情報について

  • CRID
    1130282271225433600
  • NII Book ID
    BA28166590
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass
  • Data Source
    • CiNii Books
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