Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University

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Bibliographic Information

Title: "Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University"

Statement of Responsibility: by William T. Ross with contributions from Elizabeth Creyer ... [et al.]

Publisher

Publication Year

Conference cosponsored by Marketing Science Institute and the Fuqua School of Business, Duke University. Cf. Introd

"Marketing Science Institute Research Program"--Cover

"July 1985."

Includes bibliographical references

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