Online brand communities : using the social web for branding and marketing
Bibliographic Information
- Title
- "Online brand communities : using the social web for branding and marketing"
- Statement of Responsibility
- Francisco J. Martínez-López ... [et al.]
- Publisher
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- Springer
- Publication Year
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- c2016
- Book size
- 25 cm
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Notes
Other authors: Rafael Anaya-Sánchez, Rocio Aguilar-Illescas, Sebastián Molinillo
References: p. 217-253
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Details 詳細情報について
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- CRID
- 1130282271307520768
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- NII Book ID
- BB2081502X
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- ISBN
- 9783319248240
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- LCCN
- 2015958092
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- Web Site
- https://lccn.loc.gov/2015958092
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- Text Lang
- en
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- Country Code
- sz
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- Title Language Code
- en
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- Place of Publication
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- Cham
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- Classification
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- DC23: 659.144
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- Subject
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- LCSH: Internet marketing
- LCSH: Online social networks
- LCSH: Branding (Marketing)
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- Data Source
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- CiNii Books