Judgemental rules and stages of the familiarity curve : promotional implications

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Bibliographic Information

Title
"Judgemental rules and stages of the familiarity curve : promotional implications"
Statement of Responsibility
C. Whan Park and V. Parker Lessig
Publisher
  • School of business, University of Kansas
Publication Year
  • [19--]
Book size
28 cm

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Notes

Reprint. Originally published in Journal of advertising, v. 6, no. 1, 1976

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Details 詳細情報について

  • CRID
    1130282271384313216
  • NII Book ID
    BA85923461
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Lawrence
  • Data Source
    • CiNii Books
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