Behavioral finance and wealth management : how to build investment strategies that account for investor biases

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書誌事項

タイトル
"Behavioral finance and wealth management : how to build investment strategies that account for investor biases"
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Michael Pompian
出版者
  • Wiley
  • 2nd ed
出版年月
  • c2012
書籍サイズ
24 cm

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注記

Includes index

Summary: "The book that applies behavioral finance to the real worldUnderstanding how to use behavioral finance theory in investing is a hot topic these days. Nobel laureate Daniel Kahneman has described financial advising as a prescriptive activity whose main objective should be to guide investors to make decisions that serve their best interests. The reality? That's easier said than done. In the Second Edition of Behavioral Finance and Wealth Management, Michael Pompian takes a practical approach to the growing science of behavioral finance, and puts it to use for real investors. He applies knowledge of 20 of the most prominent individual investor biases into "behaviorally-modified" asset allocation decisions. Offering investors and financial advisors a "self-help" book, Pompian shows how to create investment strategies that leverage the latest cutting edge research into behavioral biases of individual investors. This book: Shows investors and financial advisors how to either moderate or adapt to behaviora

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