Smart alliance : how a global corporation and environmental activists transformed a tarnished brand

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Bibliographic Information

Title
"Smart alliance : how a global corporation and environmental activists transformed a tarnished brand"
Statement of Responsibility
J. Gary Taylor and Patricia J. Scharlin
Publisher
  • Yale University Press
Publication Year
  • c2004
Book size
22 cm

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Notes

Includes bibliographical references (p. 267-269) and index

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