Smart alliance : how a global corporation and environmental activists transformed a tarnished brand
Bibliographic Information
- Title
- "Smart alliance : how a global corporation and environmental activists transformed a tarnished brand"
- Statement of Responsibility
- J. Gary Taylor and Patricia J. Scharlin
- Publisher
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- Yale University Press
- Publication Year
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- c2004
- Book size
- 22 cm
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Notes
Includes bibliographical references (p. 267-269) and index
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Details 詳細情報について
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- CRID
- 1130282271402919168
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- NII Book ID
- BA6762080X
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- ISBN
- 030010233X
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- LCCN
- 2003061370
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- Web Site
- https://lccn.loc.gov/2003061370
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New Haven
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- Classification
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- LCC: HD9259.B3
- DC22: 338.8/8734772
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- Subject
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- Data Source
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- CiNii Books