Bibliographic Information
- Title
- "Readings and cases in basic marketing"
- Statement of Responsibility
- edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
- Publisher
-
- Irwin
- 5th ed.
- Publication Year
-
- 1987
- Book size
- 25 cm
- Series Name / No
-
- : pbk.
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Notes
Includes bibliographies
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Details 詳細情報について
-
- CRID
- 1130282271489080448
-
- NII Book ID
- BA07363119
-
- ISBN
- 0256057958
-
- LCCN
- 86083136
-
- Web Site
- https://lccn.loc.gov/86083136
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- Homewood, Ill.
-
- Subject
-
- LCSH: Marketing
- LCSH: Marketing -- Case studies
-
- Data Source
-
- CiNii Books