Readings and cases in basic marketing

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Bibliographic Information

Title
"Readings and cases in basic marketing"
Statement of Responsibility
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Publisher
  • Irwin
  • 5th ed.
Publication Year
  • 1987
Book size
25 cm
Series Name / No
  • : pbk.

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Notes

Includes bibliographies

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