Strategic public relations management : planning and managing effective communication programs

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Bibliographic Information

Title
"Strategic public relations management : planning and managing effective communication programs"
Statement of Responsibility
Erica Weintraub Austin, Bruce E. Pinkleton
Publisher
  • Lawrence Erlbaum Associates
Publication Year
  • 2001
Book size
23 cm
Series Name / No
  • : cloth
  • : pbk

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Notes

Includes bibliographical references (p. 379-386) and index

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