L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion

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Bibliographic Information

Title
"L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion"
Statement of Responsibility
Jean-Michel Adam, Marc Bonhomme ; sous la derection de Henri Mitterand
Publisher
  • Armand Colin
Publication Year
  • c2007
Book size
21 cm

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Notes

Includes bibliographical references (p. [221]-225) and index

Other published by Nathan, c1997

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Details 詳細情報について

  • CRID
    1130282271573094400
  • NII Book ID
    BA89508745
  • ISBN
    9782200352943
  • Text Lang
    fr
  • Country Code
    fr
  • Title Language Code
    fr
  • Place of Publication
    • [Paris]
  • Data Source
    • CiNii Books
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