Eastern European perspectives on the development of public relations : other voices

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書誌事項

タイトル
"Eastern European perspectives on the development of public relations : other voices"
責任表示
edited by Tom Watson, The Media School, Bournemouth University, UK
出版者
  • Palgrave Pivot, Palgrave Macmillian
出版年月
  • [2014]
書籍サイズ
23 cm
シリーズ名/番号
  • hbk

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注記

Includes bibliographical references and index

Summary: "The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences.The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR

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