Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success
Bibliographic Information
- Title
- "Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success"
- Statement of Responsibility
- [Steven R. Plump ... et al.]
- Publisher
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- Aspatore Books
- Publication Year
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- 2006
- Book size
- 22 cm
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Details 詳細情報について
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- CRID
- 1130282271595772416
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- NII Book ID
- BA84457024
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- ISBN
- 159622603X
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- LCCN
- 2006909252
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- Web Site
- https://lccn.loc.gov/2006909252
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- [Boston, Mass.]
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- Classification
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- LCC: HF5415.13
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Advertising -- Management
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- Data Source
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- CiNii Books