Interview with Christine Day : Starbucks

CiNii Available at 4 libraries

Bibliographic Information

Title
"Interview with Christine Day : Starbucks"
Publisher
  • Distributed by Harvard Business Pub.
Publication Year
  • c2009
Book size
12 cm
Format
videorecording(videodisc)

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Notes

In English

"Prepared by Professor John Quelch, Harvard Business School"--Opening screens

DVD

Summary: Starbucks' Christine Day addresses issues related to relationship marketing and customer satisfaction

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