Marketing below-the-line
CiNii
Available at 16 libraries
Bibliographic Information
- Title
- "Marketing below-the-line"
- Statement of Responsibility
- Martin Christopher ; in association with Donald Cowell ... [et al.] ; foreword by Gordon Wills
- Publisher
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- G. Allen and Unwin
- Publication Year
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- 1972
- Book size
- 23 cm
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Notes
Includes index
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Details 詳細情報について
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- CRID
- 1130282271627310848
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- NII Book ID
- BA10792601
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- ISBN
- 0046580735
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Classification
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- DC18: 658.8/2
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- Subject
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- PRECIS: Marketing. Below-the-line promotion
- LCSH: Sales promotion
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- Data Source
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- CiNii Books