The why of consumption : contemporary perspectives on consumer motives, goals, and desires

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Bibliographic Information

Title
"The why of consumption : contemporary perspectives on consumer motives, goals, and desires"
Statement of Responsibility
edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman
Publisher
  • Routledge
Publication Year
  • 2000
Book size
24 cm

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Notes

"à la session de septembre 1996, président du jury, profeseur C. Goyard, membre du jury, professeur M. Verpeaux."

Includes bibliographies and index

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