Marketing management : a strategic approach with a global orientation
Bibliographic Information
- Title
- "Marketing management : a strategic approach with a global orientation"
- Statement of Responsibility
- Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché
- Publisher
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- Chicago
- 2nd ed
- Publication Year
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- c1995
- Book size
- 26 cm
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Notes
Includes bibliographical references and indexes
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Details 詳細情報について
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- CRID
- 1130282271639039232
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- NII Book ID
- BA26756210
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- ISBN
- 0256125767
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- LCCN
- 94020955
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- Web Site
- https://lccn.loc.gov/94020955
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Irwin
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books