Strategic marketing : planning and control

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Bibliographic Information

Title
"Strategic marketing : planning and control"
Statement of Responsibility
Graeme Drummond, John Ensor
Publisher
  • Butterworth-Heinemann published in associtaion with the Chartered Instutute of Marketing
Publication Year
  • 1999
Book size
25 cm

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Notes

Includes bibliographical references and index

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Details 詳細情報について

  • CRID
    1130282271677833856
  • NII Book ID
    BA44763626
  • ISBN
    0750644826
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Oxford
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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