Social media metrics : how to measure and optimize your marketing investment

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書誌事項

タイトル
"Social media metrics : how to measure and optimize your marketing investment"
責任表示
Jim Sterne ; [foreword by David Meerman Scott]
出版者
  • J. Wiley
出版年月
  • c2010
書籍サイズ
24 cm
シリーズ名/番号
  • : cloth

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注記

Summary: A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts

Includes bibliographical references and index

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