Integrated marketing : making marketing work in industrial and business-to-business companies
Bibliographic Information
- Title
- "Integrated marketing : making marketing work in industrial and business-to-business companies"
- Statement of Responsibility
- Richard N. Skinner
- Publisher
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- McGraw-Hill
- Publication Year
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- c1994
- Book size
- 23 cm
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Notes
Includes index
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Details 詳細情報について
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- CRID
- 1130282271691251712
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- NII Book ID
- BA22572136
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- ISBN
- 0077077687
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- LCCN
- 94005752
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- Web Site
- https://lccn.loc.gov/94005752
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London ; New York
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- Classification
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- LCC: HF5415.1263
- DC20: 658.8
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- Subject
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- LCSH: Industrial marketing -- Management
- LCSH: Sales management
- LCSH: Marketing research
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- Data Source
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- CiNii Books