Total market orientation, business performance, and innovation

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Bibliographic Information

Title
"Total market orientation, business performance, and innovation"
Statement of Responsibility
John C. Narver, Stanley F. Slater, and Douglas L. Maclachlan
Publisher
  • Marketing Science Institute
Publication Year
  • 2000
Book size
28 cm

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Notes

"working paper" ... t.p.

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Details 詳細情報について

  • CRID
    1130282271789812480
  • NII Book ID
    BA52270293
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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