Essentials of marketing : a marketing strategy planning approach

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Bibliographic Information

Title
"Essentials of marketing : a marketing strategy planning approach"
Statement of Responsibility
William D. Perreault, jr., Joseph P. Cannon, E. Jerome McCarthy
Publisher
  • McGraw-Hill/Irwin
  • 12th ed., international student ed
Publication Year
  • c2010
Book size
28 cm

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Notes

Includes bibliographical references and indexes

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Details 詳細情報について

  • CRID
    1130282271833354880
  • NII Book ID
    BB04217275
  • ISBN
    9780070172463
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • New York
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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