Customer-focused marketing : actions for delivering greater internal and external customer satisfaction
Bibliographic Information
- Title
- "Customer-focused marketing : actions for delivering greater internal and external customer satisfaction"
- Statement of Responsibility
- Ian Chaston
- Publisher
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- McGraw-Hill
- Publication Year
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- c1993
- Book size
- 24 cm
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Notes
Includes bibliographical references (p. [218]-219) and index
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Details 詳細情報について
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- CRID
- 1130282271835270912
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- NII Book ID
- BA20475004
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- ISBN
- 0077076982
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- LCCN
- 92026506
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- Web Site
- https://lccn.loc.gov/92026506
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London ; New York
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Consumer satisfaction
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- Data Source
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- CiNii Books