Bibliographic Information
- Title
- "Marketing management : a strategic approach"
- Statement of Responsibility
- Harper W. Boyd, Jr., Orville C. Walker, Jr
- Publisher
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- Irwin
- Publication Year
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- c1990
- Book size
- 24 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130282271851277824
-
- NII Book ID
- BA10140881
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- ISBN
- 025605827X
- 0256084009
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- LCCN
- 89035302
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- Web Site
- https://lccn.loc.gov/89035302
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- Text Lang
- en
-
- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Homewood, Ill.
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books