Vertical cooperative advertising in supply chain management : a game-theoretic analysis
Bibliographic Information
- Title
- "Vertical cooperative advertising in supply chain management : a game-theoretic analysis"
- Statement of Responsibility
- Gerhard Aust
- Publisher
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- Springer
- Publication Year
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- c2015
- Book size
- 25 cm
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Notes
Originally presented as the author's thesis (doctoral) -- TU Dresden, 2014
Originally entitled "Game-theoretic analysis of vertical cooperative advertising in supply chain management"
Includes bibliographical references (p. 141-149)
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Details 詳細情報について
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- CRID
- 1130282271880215808
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- NII Book ID
- BB18555221
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- ISBN
- 9783319116259
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- LCCN
- 2014957308
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- Web Site
- https://lccn.loc.gov/2014957308
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- Text Lang
- en
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- Country Code
- sz
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- Title Language Code
- en
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- Place of Publication
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- Cham
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- Data Source
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- CiNii Books