Vertical cooperative advertising in supply chain management : a game-theoretic analysis

Web Site CiNii Available at 8 libraries

Bibliographic Information

Title
"Vertical cooperative advertising in supply chain management : a game-theoretic analysis"
Statement of Responsibility
Gerhard Aust
Publisher
  • Springer
Publication Year
  • c2015
Book size
25 cm

Search this Book/Journal

Notes

Originally presented as the author's thesis (doctoral) -- TU Dresden, 2014

Originally entitled "Game-theoretic analysis of vertical cooperative advertising in supply chain management"

Includes bibliographical references (p. 141-149)

Related Books

See more

Details 詳細情報について

  • CRID
    1130282271880215808
  • NII Book ID
    BB18555221
  • ISBN
    9783319116259
  • LCCN
    2014957308
  • Web Site
    https://lccn.loc.gov/2014957308
  • Text Lang
    en
  • Country Code
    sz
  • Title Language Code
    en
  • Place of Publication
    • Cham
  • Data Source
    • CiNii Books
Back to top