Marketing management and policy

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Bibliographic Information

Title
"Marketing management and policy"
Statement of Responsibility
volume editor, Can Uslay ; contributors, Thomas C. Kinnear ... [et al.]
Publisher
  • Sage
Publication Year
  • 2011
Book size
25 cm

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Notes

ISBN for subseries "Naresh K. Malhotra" (set of 9 volumes): 9788132105176

Includes bibliographical references

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