Bibliographic Information
- Title
- "Marketing management and policy"
- Statement of Responsibility
- volume editor, Can Uslay ; contributors, Thomas C. Kinnear ... [et al.]
- Publisher
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- Sage
- Publication Year
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- 2011
- Book size
- 25 cm
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Notes
ISBN for subseries "Naresh K. Malhotra" (set of 9 volumes): 9788132105176
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130282271930918656
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- NII Book ID
- BB06819632
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- LCCN
- 2011026488
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- Web Site
- https://lccn.loc.gov/2011026488
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Los Angeles ; New Delhi
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- Subject
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- LCSH: Malhotra, Naresh K
- LCSH: Marketing research
- LCSH: Marketing
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- Data Source
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- CiNii Books