Designing successful transorganizational marketing alliances

CiNii Available at 7 libraries

Bibliographic Information

Title
"Designing successful transorganizational marketing alliances"
Statement of Responsibility
Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern
Publisher
  • Marketing Science Institute
Publication Year
  • c1990
Book size
28 cm

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Notes

Bibliography: p. 28-32

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Details 詳細情報について

  • CRID
    1130282271946705408
  • NII Book ID
    BA13387428
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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