Marketing expenditures and word-of-mouth communication : complements or substitutes?

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Bibliographic Information

Title
"Marketing expenditures and word-of-mouth communication : complements or substitutes?"
Statement of Responsibility
Guillermo Armelini, Julian Villanueva
Publisher
  • now Publishers
Publication Year
  • c2010
Book size
24 cm

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Notes

Includes bibliographical references (p. 41-53)

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Details 詳細情報について

  • CRID
    1130282271987740544
  • NII Book ID
    BB05849263
  • ISBN
    9781601983800
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Data Source
    • CiNii Books
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