Planning and control of multinational marketing strategy : the issue of integration

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Bibliographic Information

Title
"Planning and control of multinational marketing strategy : the issue of integration"
Statement of Responsibility
M. M. Shahid Siddiqi
Publisher
  • Arno Press
Publication Year
  • 1980, c1976
Book size
24 cm

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Notes

Originally presented as the author's thesis, University of Pennsylvania, 1976

Bibliography: p. xxv-xxxii

Includes index

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