Relationship marketing for competitive advantage : winning and keeping customers
CiNii
Available at 12 libraries
Bibliographic Information
- Title
- "Relationship marketing for competitive advantage : winning and keeping customers"
- Statement of Responsibility
- Adrian Payne ... [et al.]
- Publisher
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- Butterworth-Heinemann
- Publication Year
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- 1998
- Book size
- 24 cm
- Series Name / No
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- : pbk
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Notes
"Published on behalf of the Chartered Institute of Marketing" -- t.p
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130282272029630720
-
- NII Book ID
- BA38071719
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- ISBN
- 0750640170
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- Text Lang
- en
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- Country Code
- uk
-
- Title Language Code
- en
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- Place of Publication
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- Oxford
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- Classification
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- DC21: 658.812
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- Subject
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- LCSH: Relationship marketing
- LCSH: Customer relations
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- Data Source
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- CiNii Books
