Communicating with consumers : the information processing approach

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Bibliographic Information

Title
"Communicating with consumers : the information processing approach"
Statement of Responsibility
edited by Michael L. Ray and Scott Ward
Publisher
  • University Microfilms International
Publication Year
  • 1976, c1975
Book size
22 cm

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Notes

Facsim. of: Beverly Hills, Calif. : Sage Publications, 1976, c1975

"The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)."

Includes bibliographies

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