Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms

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Bibliographic Information

Title
"Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms"
Statement of Responsibility
edited by Serguei Netessine, Christopher S. Tang
Publisher
  • Springer
Publication Year
  • c2009
Book size
24 cm

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Notes

Includes bibliographical references and index

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