The relationship between advertising and promotion in brand strategy

CiNii Available at 2 libraries

Bibliographic Information

Title
"The relationship between advertising and promotion in brand strategy"
Statement of Responsibility
by Roger A. Strang, with contributions by Robert M. Prentice & Alden G. Clayt
Publisher
  • Marketing Science Institute
Publication Year
  • c1975
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130282272076049408
  • NII Book ID
    BA18514588
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
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