Human relations in marketing

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Bibliographic Information

Title
"Human relations in marketing"
Statement of Responsibility
Donald D. Hiserodt ; Eugene L. Dorr, consulting editor
Publisher
  • Gregg Division, McGraw-Hill
  • 2nd ed
Publication Year
  • c1978
Book size
29 cm.

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Notes

First ed. published in 1969 under title: Psychology and human relations in marketing

"Dialogs for human relations in marketing/2" (1 sound disc) in pocket

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