Strategy in advertising : matching media and messages to markets and motivations
Bibliographic Information
- Title
- "Strategy in advertising : matching media and messages to markets and motivations"
- Statement of Responsibility
- Leo Bogart
- Publisher
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- NTC Business Books
- 2nd ed
- Publication Year
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- 1990, c1984
- Book size
- 24 cm
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Notes
Includes bibliographies and index
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Details 詳細情報について
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- CRID
- 1130282272108569088
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- NII Book ID
- BA2187103X
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- LCCN
- 84070447
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- Web Site
- https://lccn.loc.gov/84070447
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Lincolnwood, Ill.
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- Subject
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- LCSH: Advertising
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- Data Source
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- CiNii Books