Marketing nonprofit programs and services : proven and practical strategies to get more customers, members, and donors

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Bibliographic Information

Title
"Marketing nonprofit programs and services : proven and practical strategies to get more customers, members, and donors"
Statement of Responsibility
Douglas B. Herron
Publisher
  • Jossey-Bass
  • 1st ed
Publication Year
  • c1997
Book size
24 cm

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Notes

Bibliography: p. 269-273

Includes index

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