Advertising in rural India : language, marketing communication, and consumerism

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Bibliographic Information

Title
"Advertising in rural India : language, marketing communication, and consumerism"
Statement of Responsibility
Tej K. Bhatia
Publisher
  • Institute for the Study of Languages and Cultures of Asia and Africa, Tokyo University of Foreign Studies
Publication Year
  • 2000
Book size
24 cm

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Notes

Includes bibliographical references (p. [313]-324) and indexes

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