Advertising in rural India : language, marketing communication, and consumerism
CiNii
Available at 6 libraries
Bibliographic Information
- Title
- "Advertising in rural India : language, marketing communication, and consumerism"
- Statement of Responsibility
- Tej K. Bhatia
- Publisher
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- Institute for the Study of Languages and Cultures of Asia and Africa, Tokyo University of Foreign Studies
- Publication Year
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- 2000
- Book size
- 24 cm
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Notes
Includes bibliographical references (p. [313]-324) and indexes
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Details 詳細情報について
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- CRID
- 1130282272174308352
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- NII Book ID
- BA59304462
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- ISBN
- 4872977823
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- Text Lang
- en
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- Country Code
- ja
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- Title Language Code
- en
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- Place of Publication
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- Tokyo
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- Classification
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- LCC: HF5813.I4
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- Subject
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- LCSH: Advertising -- India
- LCSH: Advertising -- Language
- LCSH: Target marketing -- India
- LCSH: Rural development -- India
- LCSH: India -- Languages -- Discourse analysis
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- Data Source
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- CiNii Books