Adolescent attitudes toward television advertising : preliminary findings

CiNii Available at 3 libraries

Bibliographic Information

Title
"Adolescent attitudes toward television advertising : preliminary findings"
Statement of Responsibility
Scott Ward and Thomas S. Robertson
Publisher
  • Marketing Science Institute
Publication Year
  • 1970
Book size
28 cm

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Notes

"This paper was presented to the American Marketing Association Convention, September, 1970."

Bibliography: p. [40]

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