Evaluating public relations : a best practice guide to public relations planning, research and evaluation

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Bibliographic Information

Title
"Evaluating public relations : a best practice guide to public relations planning, research and evaluation"
Statement of Responsibility
Tom Watson and Paul Noble
Publisher
  • Kogan Page
  • 2nd ed
Publication Year
  • 2007
Book size
24 cm

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Notes

Includes bibliographical references (p. [244]-250) and index

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