Communications models of the advertising process
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Communications models of the advertising process"
- Statement of Responsibility
- [project coordinator, Alice E. Courtney]
- Publisher
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- Marketing Science Institute
- Publication Year
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- [1969]
- Book size
- 28 cm
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Notes
Date of publication from p. 5
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Details 詳細情報について
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- CRID
- 1130282272304777600
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- NII Book ID
- BB01620599
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Classification
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- LCC: HF5827
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- Subject
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- LCSH: Advertising
- LCSH: Communication -- Research
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- Data Source
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- CiNii Books