Bibliographic Information
- Title
- "Strategic marketing"
- Statement of Responsibility
- David W. Cravens
- Publisher
-
- Irwin
- 3rd ed
- Publication Year
-
- c1991
- Book size
- 25 cm
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Notes
Includes bibliographical references and indexes
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Details 詳細情報について
-
- CRID
- 1130282272328873856
-
- NII Book ID
- BA12581491
-
- ISBN
- 0256087938
-
- LCCN
- 90040499
-
- Web Site
- https://lccn.loc.gov/90040499
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- Homewood, Ill.
-
- Classification
-
- LCC: HF5415.135
- DC20: 658.8/02
-
- Subject
-
- LCSH: Marketing -- Decision making
- LCSH: Marketing -- Management
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- Data Source
-
- CiNii Books