Changing marketing strategies in a new economy

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Bibliographic Information

Title
"Changing marketing strategies in a new economy"
Statement of Responsibility
edited by Jules Backman and John Czepiel ; with a foreword by Harold S. Geneen
Publisher
  • Bobbs-Merrill
  • 1st ed
Publication Year
  • c1977
Book size
23 cm
Series Name / No
  • : pbk

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Notes

Lectures delivered at the College of Business and Public Administration, New York University

Includes bibliographical references

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